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Services

Google Ads and PPC

Show up at the top of search the day the campaign starts.

Get a proposalWhat is included

Why Google Ads and how we approach it

Paid search buys you a place in front of people who are ready to act. It is also the easiest channel to waste money on, because the platform will happily spend your budget on searches that never convert.

We build accounts around what a customer is worth to you. Every keyword, ad and landing page is judged on cost per lead or return on ad spend, and anything that fails that test is cut.

What is included

The proposal sets the exact scope. These are the parts most Google Ads engagements use.

Account build or rebuild

Campaign structure, match types and negatives set up so budget goes to buying intent.

Search campaigns

Keyword research, ad copy and extensions for the searches closest to a sale.

Shopping and Performance Max

Product feed clean-up and campaign setup for online stores.

Conversion tracking

Forms, calls and purchases tracked properly before the first click is paid for.

Landing pages

Pages matched to the ad, built to load fast and ask for one thing.

Weekly management

Search terms reviewed, bids and budgets adjusted, new ads tested.

How the work runs

The same four stages every time, so you always know what happens next.

  1. Tracking

    Conversions are measured first. Without this, nothing else can be judged.

  2. Launch

    A tight set of campaigns on your highest-intent searches.

  3. Prune

    In the first month we cut wasted search terms and shift budget to what converts.

  4. Scale

    More keywords, more budget and new campaign types once cost per lead is stable.

What we measure

Reports lead with money figures. Supporting metrics come after.

  • Cost per lead or cost per sale
  • Return on ad spend
  • Conversion rate by campaign
  • Share of impressions on core keywords

Who it suits

Businesses that need leads or sales now and know roughly what a customer is worth.

When it is not the right first step

If your margin per sale is very small, test with a limited budget before committing.

Pricing

A fixed monthly fee for a written scope, stated in your proposal. You keep ownership of every account and asset.

Google Ads questions

Something else? Ask us directly.

How much should I spend on ads?

Enough to get a meaningful number of clicks on your core keywords each month. We estimate this from real keyword costs in your market and put the figure in the proposal.

Who owns the ad account?

You do. We work inside your account, and you keep it and its history if we part ways.

Is your fee a percentage of spend?

The proposal states a fixed monthly fee for a stated scope, so there is no incentive for us to push your budget up.

Other services

Comparing Google Ads agencies instead? See the rankings or read how we score.

SEO

Get found by people already searching for what you sell.

See what is included

Meta Ads

Reach buyers before they start searching.

See what is included

Content

Articles and guides that answer the question and earn the click.

See what is included

Email

Turn one-time buyers into repeat customers.

See what is included

Web design

Pages built to load fast and get the enquiry.

See what is included

Analytics

Know which channel paid for itself, then improve the page.

See what is included

Tell us what you sell and who buys it.

You get a written proposal with channels, budget and what to expect in the first 90 days.

Get a proposal